Defined user profile and context logic
I mapped a clear urban audience profile and translated it into everyday coffee scenarios
Drinkit
Digital coffee shop app for a tech-driven coffee chain
My role
Product Designer I designed the concept for the app's core experience: positioning, user logic, emotional interaction layer, and key interface screens
The challenge
Rethink the main app screens and add a stronger emotional layer to the experience
Drinkit already had a clear functional model (order in app, pick up in store), but the interface needed to feel more human and engaging. The challenge was to keep the flow fast and practical while introducing emotion in a way that still supports quick daily decisions
What I did
Built a mood-based recommendation mechanic
I designed a simple emotional model where mood tags map to drink attributes
Designed the core home experience and product card
First screen concept and product card
Connected emotional layer to operational flow
I kept mood interaction expressive but usable: suggestions are emotional, ordering remains practical and quick for real pickup behavior
Key releases
User + context foundation
Target profile and moment-based coffee behavior model
User needs research
Research on the coffee shop's main product, developing a JTBD analysis, and defining user needs
Home screen system with time of a day/season and mood recommendation framework
Hero block includes 3 sections:
- Good morning
- Delicious lunch
- Relaxing evening
Each context includes 3-5 promotions. Product name headlines are styled with branded gradients. The gradient set is linked to the video color palette
