Peerson App

A skill-sharing community app where experts are trusted through personal connections

My role

Product Art Director, Product Designer I led the end-to-end product design of the entire app and created its brand identity system. My scope covered strategy, UX logic, visual language, interface design across all app sections, onboarding model, and core brand assets

The challenge

The product needed both a full app experience and
a strong identity from the ground up

It was not a classic social network: trust and recommendations had to be the core mechanic. The challenge was to build one coherent system where product logic,
UX structure, and identity work together

What I did

Built the strategic base for product and identity

I mapped audience signals and product meaning through mindmaps, brand sliders, archetypes, and JTBD. This defined tone, behavior model, and UX priorities before full interface production

Defined the core product mechanic: trust circles

I translated the value proposition into a clear structure: 1st circle (friends), 2nd circle (friends of friends), 3rd circle (extended trusted network). This became both the interaction model and a key visual idea

Designed the full app, not just isolated flows

I designed the complete product experience: onboarding, network discovery, user profiles, reputation/rating logic, social proof blocks, referral mechanics, and messaging scenarios